Armed with a Master’s Degree in Information Systems and a Bachelor’s degree in Computer Science, I started my career in the technology industry in 2010.

I have been lucky to have had the opportunity to work on some really amazing products and innovative brands. Having a knowledgable cofounder and supportive advisors gave me the courage to start and grow a business in an industry I knew almost nothing about (coffee).

It has been equally fascinating to experience first-hand three distinct technology scenes in the US – the Mid-West (Cincinnati and Chicago); the Pacific Northwest (Seattle and Portland); and the Bay Area.

This is a little bit about my professional journey.


Peet's Coffee & Tea

As the Product Manager, I am ultimately responsible for the product performance, and the solving for the users.

My focus is on how the e-commerce business (the website), the loyalty program (mobile apps), and the underlying services architecture work together seamlessly.

  • Peetnik Rewards mobile apps (iOS and Android): The new apps make it easy for customers to check-in, pay using the mobile wallet, earn and redeem rewards. With 500k+ monthly active users, the apps at the center of the Peet's loyalty program and helping deliver a great retail experience.

  • Mobile Order Ahead pilot
    Offering convenience, and the next step in creating a memorable retail experience. I coordinated the deployment across 25 stores, 4 vendors, and managed 3 complex API integrations between the app and the point-of-sale

  • Peets.com redesign:
    The objective was to deliver a cohesive experience across all devices, with a focus on site performance. Since launch, cart abandonment has declined dramatically. Number of subscriptions keeps growing steadily month-over-month, and so does the number of transactions on mobile.

Currently working on: Re-architecture of the Identity and Profile Management platform that supports both the website and mobile apps.

Beander

As a two-sided marketplace for green coffee, Beander connected coffee importers with small coffee roasters in the US.

The purpose was two-fold: to make it easy for small roasters to source and buy coffee varietals in desired quantities; and,
to be a platform for importers to list their spot green coffee offerings, so their coffees are accessible to a wider roaster audience.

Over 2 years, I learnt a lot – how to validate product-market-fit, how important customer oboarding is, the value of SEM, and most importantly, how to operate and scale a business to profitability.

Exit: 2016

POSSIBLE

POSSIBLE is a global advertising agency under the WPP umbrella. From working on some of the world's largest CPG brands to redesigning the website for Microsoft's best-selling gaming device – it was a fun ride.

I learnt and honed my product skills here, and all that is involved in working successfully with cross-functional teams.

Mentionable launches