My Work

Armed with a Master’s Degree in Information Systems and a Bachelor’s degree in Computer Science, I started my career in the technology industry in 2010.

I have been lucky to have had the opportunity to work on some really amazing products and innovative brands. Having a knowledgable cofounder and supportive advisors gave me the courage to start and grow a business in an industry I knew almost nothing about (coffee).

It has been equally fascinating to experience first-hand three distinct technology scenes in the US – the Mid-West (Cincinnati and Chicago); the Pacific Northwest (Seattle and Portland); the Bay Area; and now, New York City.

This is a little bit about my professional journey.

Stash

Stash is a long-term wealth building platform. As Lead Product Manager for Banking Experience, I am focused on growing bank deposits, the adoption and usage of the Stock-Back® rewards debit card, and delivering an overall great experience.
Some highlights —

  • Led the successful migration of 92% active customer accounts from the old BaaS (Banking-as-a-Service) provider to Stash’s new Core banking infrastructure.
  • Shipped a new payroll Direct Deposit solution using Atomic – going from vendor selection to implementation and rollout. New solution reduced CX inbounds for Direct Deposit by 95% and significantly boosted monthly deposits.
  • Simplified the first-funding experience for new Bank customers, which improved overall funding conversion rate by 14%

Casper

I wanted to continue learning about building an omnichannel business at scale, and also explore how technology can bring together offline and online. Casper offered me the perfect environment for this.

As a Senior Product Manager on the Retail and digital experience team, I was responsible for two major initiatives -

  • Shipping and operationalizing a custom yet intuitive Point-of-Sale (POS) — one which was a powerful sales tool for Retail, but which could also be extended to be a true omnichannel sales tool for the company
  • Implementing a best-in-class operational support experience and building related internal tools to better manage the rapidly growing Retail channel of a digitally-native business.

Peet's Coffee & Tea

My focus was on how the e-commerce business (the website), the loyalty program (mobile apps), and the underlying services architecture work together seamlessly.

  • Peetnik Rewards mobile apps (iOS and Android): The new apps make it easy for customers to check-in, pay using the mobile wallet, earn and redeem rewards. With 500k+ monthly active users, the apps at the center of the Peet's loyalty program and helping deliver a great retail experience.

  • Mobile Order Ahead pilot
    Offering convenience, and the next step in creating a memorable retail experience. I coordinated the deployment across 25 stores, 4 vendors, and managed 3 complex API integrations between the app and the point-of-sale

  • Peets.com redesign:
    The objective was to deliver a cohesive experience across all devices, with a focus on site performance. Since launch, cart abandonment has declined dramatically. Number of subscriptions keeps growing steadily month-over-month, and so does the number of transactions on mobile.

Beander

As a two-sided marketplace for green coffee, Beander connected coffee importers with small coffee roasters in the US.

The purpose was two-fold:

  • to make it easy for small roasters to source and buy coffee varietals in desired quantities
  • to be a platform for importers to list their spot (extra-ordered) green coffee offerings, so their coffees are accessible to a wider roaster audience.

Over 2 years, I learnt a lot – how to validate product-market-fit, how important customer oboarding is, the value of SEM, and most importantly, how to operate and scale a business to profitability.

Exit: 2016

POSSIBLE

POSSIBLE is a global advertising agency under the WPP umbrella. From working on some of the world's largest CPG brands to redesigning the website for Microsoft's best-selling gaming device – it was a fun ride.

I learnt and honed my product skills here, and all that is involved in working successfully with cross-functional teams.

Mentionable launches